![]() ![]() ![]() The Simtimates Collection Kit and the Bathroom Clutter Kit will be available on PC and consoles on Jan. Kits focus on small-scale, niche parts of a Sim’s life - in this case, their underwear, and the stuff they keep around their bathroom. All told, the positive feedback from the conference cemented Vox Media’s decision to host more hybrid events in the future.Maxis announced on Tuesday that The Sims 4 will be expanded with two new kits, which are the smallest form of DLC for the massively popular life simulation game. This extended the Code brand beyond its Beverly Hills ZIP code and landed an even bigger audience. It opened up another attendee type,” she added.īy making Code 2022 available online, Vox Media could sell virtual tickets and open the conference to additional journalists, guests, and the general public. “People who wanted to be there truly wanted to be there. “We wondered if offering a virtual option would reduce the interest of people coming in person, but we actually saw that was not the case,” Tara said. While they initially wondered if the virtual element would inhibit people from attending in person, the Vox Media team was excited to see that their total attendance increased 125% from the previous year. What’s more, all attendees could access the video-on-demand library to view content after the event concluded, a first for Code’s in-person participants. Virtual attendees could not only watch the mainstage interviews but they could also network with other remote viewers in between sessions using the Zoom Events lobby feature. Tara Reilly VP of experiential and partnerships The two teams partnered together to create a unique format that included high-end technology, production, and logistics designed to enhance the overall experience for both in-person and remote audiences. But we had the huge benefit of partnering closely with Zoom to collaborate and make recommendations about what would work best and how we could create a perfect user experience,” Tara said. “The first time you do anything can be a little nerve-wracking, especially with something so public. ![]() With this in mind, they chose Zoom Events - an all-in-one event management platform - and turned to Zoom’s Event Services team to consult and lend their hybrid event expertise. Zoom Events becomes a trusted partnerĪlthough they’d dabbled in hybrid events in the past, Vox Media had never hosted a virtual experience they could monetize, so they sought a technology partner that was easy to access and would provide a strong yet familiar user experience. To overcome physical location and capacity limitations, and sustain their reputation as a “must-attend” experience, Tara’s team chose to add a virtual component and make Code 2022 a truly hybrid event. Not only were virtual and hybrid events popular, but they were preferred and expected among many hopeful attendees. When planning for Code 2022, the Vox Media events team needed a strategy that would accommodate the modern events landscape. Code transcends into a truly hybrid event “We measure success by the quality of speakers and attendees, and by making sure the right things are happening at the event,” she added. “A big part of what we do is make sure Code is the best experience for attendees by offering compelling and thought-provoking conversations on stage,” said Tara. While registration numbers are always important, Tara’s team is tasked with delivering an exceptional experience year after year that reflects the franchise’s commitment to bringing the highest caliber of live journalism to life for its audiences. The 2022 event featured respected business leaders such as California Governor Gavin Newsom, Disney’s Robert Iger, Apple’s Tim Cook, and Secretary Pete Buttigieg. It’s an event where deals are made, businesses are introduced, and networking is of the highest caliber. More than just a tech conference, Code is known as the place where news is broken. For Tara Reilly, VP of experiential and partnerships, working at Vox Media enables her team to create meaningful experiences that resonate with audiences, including the highly-respected, 20-year-old Code conference. As a company built to inform and entertain millions of people, Vox Media is a pioneer in independent journalism and a truly modern media company that hosts large-scale festivals and events rooted in its editorial brands. ![]()
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